Oberpollinger / Loyalty Programme Rebranding

I collaborated with an external creative team to rebrand the loyalty programme of Oberpollinger, Munich's renowned luxury department store. The rebranding focused on building a stronger emotional connection with customers, celebrating diversity, and ensuring the programme felt both accessible and dynamic.

The new visual and verbal identity elevated the brand's premium positioning while keeping it contemporary and inclusive — reflecting Oberpollinger's role as a destination where luxury meets individuality.