KaDeWe Die Sechste / Branding & Design System

KaDeWe's sixth floor, Die Sechste, is one of Berlin's most celebrated destinations for local and international food lovers. To expand its culinary identity, KaDeWe introduced an own-brand range including chocolate pralines, coffee, sparkling wine, jams, and even bottled water.

In collaboration with a branding agency, I oversaw the creative direction of this new brand world and translated the concept into a scalable design system. The system now defines all food-related communication across channels — from packaging and in-store signage to digital touchpoints and editorial content — ensuring a cohesive premium experience that reflects the spirit of Die Sechste.