About
Crafting Impactful Brand Stories
With 10+ years of experience in fashion, lifestyle and e-commerce, I combine creative excellence with strategic thinking to deliver impactful, business-driven solutions.
Over the past 5+ years, I've led multidisciplinary teams, developed creative strategies, and overseen integrated campaigns across digital and physical channels — from concept development and art direction to visual storytelling and scalable content production, backed by a strong command of Adobe Creative Suite and Figma.
Passionate about emerging technologies, I actively explore AI-powered workflows for creative strategy, design, image generation and content production — excited by AI's potential to enhance creativity, improve efficiency, and scale high-quality creative output.
View all projectsBased in
Berlin, Germany
Currently
Senior Art Director, KaDeWe Group
Languages
German (C1) · English (C2)
Studying
M.A. Generative AI for Creatives
02 — Toolset
Tools
Adobe Photoshop, Illustrator, After Effects & Premiere · Figma & Figma Weave · ComfyUI, Krea, Nano Banana & GenAI workflows · Claude
03 — Career
Experience
Senior Art Director, KaDeWe GmbH
Led creative direction across KaDeWe's brand architecture, managing a 5-person in-house team plus up to 15 external production partners. Owned creative strategy for 5–6 major campaigns a year, managed exclusive partnerships with Skims, Chanel and Dyson, and introduced AI-driven production workflows that cut in-house production time by 50%.
Art Director, Zalando Lounge
Creatively managed a cross-functional team of up to 30 across 3–4 parallel production teams, delivering up to 5 brand drops daily. Restructured production guidelines, cutting production time by 15%.
Art Director | UX Design, Valmano (Christ Group)
Led creative direction for Valmano's full brand and digital presence, including a full UI redesign of the online shop. Sustained an average 5% CTR; post-relaunch customer retention increased by 4.5%.
04 — Education
Education
M.A. Generative AI for Creatives
LABASAD, Barcelona (expected)
Brand Management Certificate
ALFATRAINING, Berlin
B.A. Design, Cum Laude
Shenkar College, Tel Aviv