Alsterhaus / Beauty Weeks

For the historic shopping destination Alsterhaus Hamburg, I designed a seasonal 360° campaign celebrating beauty in all its forms. The concept focused on authentic storytelling — highlighting each protagonist's personal journey, their insecurities, and what they embrace about their appearance.

The campaign rolled out across print, OOH, social media, and paid channels, creating a cohesive and emotionally resonant brand presence throughout the city.